Behind the Jersey

This is Behind the Jersey 2.0. After a successful campaign launch in September of 2022 Part 2 of this campaign shares the stories of Kieran Read, Alrie Meleisea, Jack Salt, Maia Wilson, Adam Thomson and Tayla Clement. VOH created this campaign in a bid to normalise conversations around the challenges athletes face, foster more empathy towards athletes, and encourage people to speak out and seek help if they need it.

These interviews explore experiences of grief, body image, injury and illness, bullying, under-representation and much more. These athletes show incredible vulnerability and strength as they share their stories and the tools they used to get them to where they are today. The stories remind viewers that they are never alone in their challenges, and that hope and recovery is possible. Athletes are hugely influential in Aotearoa and create significant impact by sharing their experiences with mental health challenges.

Thank you for watching & listening to our incredible athletes share such vulnerable parts of themselves for our ‘Behind the Jersey 2.0’ Campaign! Their biggest hope is that their stories remind you that you are not alone in your struggles and that it’s not weak to speak!

Below you can find links to support and we really encourage you to access it as needed as.

If you or someone you love is in immediate danger call 111 or you local emergency service.


Find Help Here
Additional Resources
Schools & Clubs

As part of this campaign we have created a schools/clubs resource booklet that you can download HERE


For Media Enquiries please contact:


We extend our heartfelt gratitude to the brilliant minds behind this impactful campaign. Supernormal and Someday Studios have done a phenomenal job in crafting creative that captures the essence of the stories we aim to tell. Special thanks to Kirstie Stanway, the voice behind the camera, for her exceptional interviewing skills and for creating a safe and supportive space for our sport players. Additionally, we would like to thank UnLtd for their support and assistance, and MBM for handling the media outreach, ensuring our message reaches as many people as possible. We can't thank you enough!

None of this would have been possible without the generous support of our media partners. TVNZ, Warner Bros. Discovery, New Zealand Media & Entertainment (NZME), MediaWorks NZ, oOh!, LUMO Digital Outdoor, Stuff and NewsHub we cannot thank you enough for your invaluable contributions.