We set up in the heart of Christchurch, New Zealand with a simple sign asking one question:

“What do you hide behind ‘I’m fine’?”

Then we invited members of the public to sit down and share whatever came to mind.

What followed were honest conversations about the things we don’t always see or say out loud - loneliness, grief, anxiety, intrusive thoughts, pressure, burnout, and the many reasons we might tell someone we’re fine when we’re not.

I’m Fine is a Voices of Hope campaign sharing these real, unscripted stories to remind us that we can never truly know what someone may be carrying beneath the surface.

Because sometimes “I’m fine” means exactly that.

And sometimes, it doesn’t.

It’s okay to not be fine.